Tanvi Shirgaonkar is counting down to Jan. 24, when she will finally get to see the Japanese artist Fujii Kaze, best known for the song “Shinunoga E-Wa,” perform in Mumbai at Lollapalooza India.
The 29-year-old banking professional said the show will be the first of many concerts and live events she plans to “experience” this year. An avid fan of South Korean pop group BTS, Shirgaonkar attends a live event roughly every two months, mostly in Mumbai, and travels overseas at least once a year to see her favorite artists perform.
Shirgaonkar is among a growing tribe of young Indians, whose rising disposable incomes are fueling a boom in the country’s live entertainment industry.
Between 2024 and 2030, India will have the highest increase in working-age population globally, with over 100 million people expected to be added, according to a April 2025 report by Bain & Company.
India’s working-age population, defined as those aged 15 to 59, currently accounts for 64.2% of the total population and is expected to remain near 65% over the next decade, according to government data.
Income per capita is also projected to grow the fastest among the top five emerging markets, including China, Brazil, Mexico, and Russia.
That demographic shift is supporting stronger demand for live entertainment.
Companies, including Eternal
, which operates the live events platform District, and popular online ticketing platform BookMyShow, are among those betting on the trend.
India’s live entertainment sector grew by 17% last year, according to a report by BookMyShow. In 2025 alone, India hosted 34,086 live events, spanning concerts, theatre shows and comedy shows.
